Why Your Business Can’t Afford to Ignore AI And Why CustomGPT Is a Smart Place to Start

17/07/2025 11:18 PM - Comment(s)

“AI won’t replace your job. But someone using AI probably will.”
That quote’s been floating around lately and for good reason.

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In South Africa, where businesses are battling rising costs, talent retention issues, and tighter margins, AI isn’t a luxury anymore, it’s leverage. The good news? You don’t need to be a tech company to use it. You just need to be ready to work smarter. One of the most accessible ways to do that? CustomGPT, a private, secure AI assistant built for real businesses, not tech labs.


What Is CustomGPT?


Put simply, it’s an AI-powered chatbot that understands your business. You feed it your documents, policies, product info, onboarding packs, training guides and it becomes a 24/7 assistant that can answer questions, generate summaries, and automate support. It’s already being used by finance teams to cut ticket volumes, HR departments to streamline onboarding, and consultants (like us) to build internal and external knowledge hubs.


Why This Matters, Especially in South Africa

Let’s ground this in reality:

73% of South African businesses say they’re exploring automation to reduce cost (PwC, 2024)

85% of workers would be open to AI-powered tools if it made their jobs easier (BCG South Africa, 2023)

40% of SME owners say manual admin is the biggest blocker to growth — not lack of leads, talent, or tech (SME Survey, 2023)


Here’s the uncomfortable truth:
Every day your business isn’t learning how to use AI is a day your competitors are getting leaner, faster, and more scalable.


Benefits for Business Owners

“AI helps you scale without adding headcount.”


Cut Repetitive Tasks: Automate FAQs, internal queries, training support.

Reduce Cost: Less time spent answering emails, chasing forms, re-explaining processes.

Improve Speed: CustomGPT can surface policies, answers, and documentation in seconds.

Free Up Your Team: Let humans focus on strategy, creativity, and relationships.


Imagine your onboarding takes 5 emails and 2 hours today. With a trained chatbot? It’s done in 10 minutes.


Benefits for Employees

“AI doesn’t replace talent. It removes friction.”

No more searching across SharePoint, emails, WhatsApp groups to find that one policy doc.

Instant support for new joiners or interns without flooding senior staff.

Less time doing admin. More time doing real work.

Gives junior staff a “first point of help” that’s consistent, clear, and always available.


It’s like giving every employee their own assistant, without increasing payroll.


The Results: Efficiency, Revenue, and Cost Reduction

When deployed correctly, AI tools like CustomGPT offer triple ROI:

AreaImpact
Efficiency20-50% faster response time to internal queries
Revenue SupportFree up sales/support teams to focus on high-value work
Cost SavingsUp to 30% reduction in time spent on onboarding and admin tasks


Is This Just a Trend?

No. Big players like Discovery, Investec, and Naspers are already embedding GPT-style AI into service channels, internal platforms, and customer experience journeys. If you're a smaller business, this isn't about playing catch-up, it's about future-proofing how you work.

CustomGPT, in particular, is:

Private and secure (unlike public GPT tools)

Easy to train on your content

No-code and business-ready

Affordable even for SMEs


What Should You Do Next?

You don’t need to overhaul your whole business overnight. Start small. Automate one problem. Prove it works. Then scale.

If you want to see how CustomGPT fits into your business, whether you’re in financial services, ICT, or managing internal training and compliance, we’ve put together a toolkit.

👉 Visit Okiru Toolsto explore CustomGPT and other tools we actually use.

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