AI & Martech Advisory | CRM, Automation & Growth

AI & Martech Consulting

Move from disconnected systems to intelligent, revenue-driven customer engagement.

Okiru advises organisations on how to apply AI and marketing technology in ways that are commercially sound, operationally practical and scalable. We focus on strategy, architecture and governance, helping clients avoid over-investment while building digital capability that supports growth, retention and insight.

Key Outcomes

AI and automation roadmap aligned to business strategy
CRM and Martech platform optimisation
Customer data and insight enablement
Sales, marketing and service performance uplift

AI Compliance Agents

AI compliance agents help organisations use AI responsibly by embedding governance, regulatory controls and auditability into AI-enabled processes.

AI governance and compliance frameworks aligned to POPIA and global AI standards
Automated monitoring of AI decision-making, data usage and risk exposure
AI process controls to prevent bias, misuse and regulatory breaches
Audit-ready reporting and traceability of AI-driven actions
Advisory support to deploy AI safely across operations and customer journeys

Take me to AI Compliance Agents

CRM & Martech Advisory

Strategic CRM and MarTech advisory to help businesses design, implement and optimise technology that drives growth and customer experience.

CRM and MarTech strategy aligned to sales, marketing and CX objectives
MarTech stack design, rationalisation and integration
Marketing automation and customer journey optimisation
CRM data, reporting and performance dashboards
Ongoing advisory to improve adoption, ROI and scalability

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Okiru Offers Specialised Employment Equity Committee Training - Designed for your company needs

Build a workplace where everyone belongs and thrives. Okiru’s interactive training equips leaders and employees to recognise and address bias, foster inclusion,

and understand disability in the context of South African labour law and global best practice.

AI Adoption Training

FAQs

What does AI compliance mean for marketing and business use?

AI compliance means ensuring AI use aligns with legal, ethical and data privacy standards.

AI compliance covers responsible data use, transparency, bias avoidance and monitoring so your AI systems follow laws and protect customer trust.

How does AI help with compliance monitoring?

AI can automate risk detection, flag issues and monitor content for compliance breaches.

AI can scan marketing content, identify risks, and flag potential violations before publication, helping teams manage compliance at scale.

Can AI replace human compliance review?

No, AI cannot fully replace human compliance oversight.

AI can support compliance, but human review remains essential for nuanced judgment and decisions that affect legal and ethical outcomes.

What are AI agents in MarTech?

AI agents are autonomous tools that analyse data and take actions in marketing systems.

AI agents can automate decisions, optimise campaigns, personalise customer journeys and coordinate multiple MarTech tools without continuous human scripting.

How do I evaluate AI and MarTech tools before buying?

Evaluate tools based on business goals, data use, integration and ROI.

Assess what problem a tool solves, how it integrates with your stack, its impact on workflows and its ability to deliver measurable outcomes.

What risks should I consider when adding AI to my MarTech stack?

Risks include data privacy issues, bias, brand inconsistency and poor integration.

Poor data quality, regulatory gaps and untested AI workflows can lead to biased output, compliance problems or fragmented tech performance.

AI & Martech Advisory for Growth, Efficiency and Customer Experience