Quick Facts Strip
Delivery: In-person • Virtual • Hybrid
Scheduling: On request (no fixed public dates)
Durations: Half-day (4h) or Full-day (7h)
Audience: Founders, Sales Leaders, BDMs, Account Managers, Marketing/RevOps
Pricing (ex VAT):
In-house ≤20 — R10,000 half-day | R18,000 full-day.
Virtual private ≤20 — R8,500 half-day | R15,500 full-day.
Outcome:A practical go-to-market plan, clean CRM and a weekly cadence your team can maintain.
Curriculum / What You Will Learn
- ICP & Offers: Who you target, Why they buy and The Value Prop that earns meetings.
- Channels & Playbooks: Outbound (Email/Phone/LinkedIn), Partner, Events and Content, What to run and how to measure it.
- Pipeline Math: Capacity, Conversion Benchmarks, Meeting Targets and Forecast Logic.
- CRM Discipline (Zoho/HubSpot): Stages, Entry/Exit Criteria, SLAs, Automations and Handoffs (MQL→SQL→Deal).
- Prospecting → Proposal → Close: Cadences, Objection Handling, Mutual Action Plans and Win/Loss Reviews.
- Dashboards & Governance: The 8–10 Metrics that matter, Weekly Pipeline Reviews and Monthly Retros.
